Rank Your Website Higher in Local Search Results and GoDaddy Renewal Coupons
Does this sound familiar: You’ve been running your business for a few years, and initially things were great. You set up a website and would get tons of new customers who found you by searching online. But as time wore on you noticed you were getting fewer and fewer referrals through your website, and when you did a search for local businesses in your area you were way back on page 3 or 4 of Google. What happened? My guess: you did not keep on top of the evolving rules around Search Engine Optimization (SEO), particularly as they relate to local search results. So what can you do?
Use GoDaddy Renewal Coupons when your billing cycle is up
First of all before we get into the SEO stuff, I wanted to make sure you knew about web hosting coupons. These ones are specifically for GoDaddy, but you can do a quick Google search for whatever hosting company you are with: http://www.couponlynx.org/godaddy-renewal-coupon-code/. The other thing to note is that if you are paying month to month for your web hosting plan, you can probably get a much better deal by purchasing a year or more of hosting at a time. Unfortunately this doesn’t seem to be the case with domain renewals (at GoDaddy anyways), but you never know maybe they will run a coupon or promo in the future!
Improve Your Websites Ranking in Local Search Results
SEO is a critical part of any website that wants to increase traffic. Web traffic contributes toward brand awareness and ultimately generates revenue through conversion. Owning a business can put a lot of pressure on a business owner, especially when new business is not coming in as much as it used to. Websites can be a great source of business, but there comes a time when the website is not performing as well as it used to. However, these tips are great for improving website ranking for a business, particularly in local search results.
On-page content optimization
Understanding on-page ranking factors is essential because it impacts the ability of the webpage to rank well if optimized correctly. Webpage content determines whether or not the page is worth ranking favorably on a search result page. Content is what the user is looking for and therefore the search engines take these results seriously. For this reason alone, it is of paramount importance to always have great content worthy of a top position. The two most important attributes that search engines use to rank a page include content that meets a certain demand and content that is linkable.
Meta titles and descriptions
These are very important aspects of a page that is SEO-optimized because meta descriptions and titles contain characters and words that tell the search engine what is contained on a webpage content. In fact, search engine results contain meta descriptions which tell the visitor what to expect on a website once they click on a link. As a business owner, changing the business website’s meta description to communicate more effectively to web visitors can help generate valuable clickthroughs from Google.
Inbound backlinks
These are very important for a local business because visitors are redirected to your business website from other sites. A business can greatly benefit from a backlink because the referral traffic is likely to bring in new business. Alternatively, a backlink can help your local business website to rank higher on SERPs, which ideally mean search engine results pages. Inbound backlinks communicate to search engines and let them know that your business website is worthy of favorable rankings because it is an authority and can be trusted to talk on a particular subject matter. Therefore, having more backlinks from high quality and solid authority websites increases website rankings.
Using Google AdWords
A Google AdWords account can be very useful for accessing and using Google Keyword Planner, which is a free tool by Google. Google local business results have a “Map” section, and a page acts like a mini-website to provide a brief overview of your business. Apparently, this boosts online presence and even Google rankings, as ranking highly on a “My Business” page has proven to be easier than on a site.
Dominating local SEO rankings can help to boost your online presence, increase traffic to your site, and raise your chances of getting more customers. While local SERPs can be highly competitive, the above mentioned tips can help boost any business’s local SEO campaign or online marketing and position its website where potential customers can see and click on its links.